It was the spring of 1979 and four very enthusiastic guys were plotting out the beginnings of an inaugural purebred sale which would super-charge the BC Holstein breeding industry for many years. Dick Carlson, Pete Beck, John Brown and Gerry Holt unintentionally ruffled a few feathers at the BC Branch with their big plans for the Dogwood Classic sale. The sale would become a CFV Holstein Club event and by all accounts, it was a roaring success. But what every big event needs is promotion! And that was the genesis of the BC Holstein News story… 40 years ago!